VEGAN     CRUELTY FREE     SULFATE-FREE     GLUTEN-FREE     MADE IN ITALY     RECYCLABLE PACKAGING

Haircolor With Your Time in Mind

From day one, our aim has been to save you time.
We created these products for those of us whose day-to-day commitments
leave us with few precious hours to spare.

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Time-Driven technology

Our Biplex™ Technology

Thanks to COVERin10™'s groundbreaking shut-off technology, your hair's natural lustre is effortlessly restored. In just 10 minutes, the color development halts automatically, guaranteeing a hue that stays faithful to your chosen shade, while ensuring a lustrous, deeply conditioned finish and 100% gray coverage.
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Fast Application

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Long Lasting Results

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Protects Hair

Elevated Haircare Essentials

Superior Formulations

From ingredients to packaging, our commitment lies in what we don’t include.

Clinical Testing

We invest in a rigorous testing process – first in the lab, and then on people (never animals!), so that you’ll be 100% happy after using them.

PETA-Certified and Sustainable

Every single one of our products is proudly PETA-certified Vegan and Cruelty-Free, and they are also 100% recyclable.

GORGEOUS hair color in only ten-minutes! This has given me my life back.

Katie

GORGEOUS hair color in only ten-minutes! This has given me my life back.

Katie C.

Our Roots

From day one, our aim has been to save you time. Brooke Tantillo, created Glowtone™ for those of us whose day-to-day commitments leave us with few precious hours to spare. Glowtone™'s ten-minute root hair color promises flawless results to fit in with the most hectic schedules. For home hair color that’s quick, accessible and fuss-free – not to mention a joy to use.

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