Haircolor With Your Time in Mind
From day one, our aim has been to save you time.
We created these products for those of us whose day-to-day commitments
leave us with few precious hours to spare.
Most Loved

Elevated Haircare Essentials
Superior Formulations
From ingredients to packaging, our commitment lies in what we don’t include.
Clinical Testing
We invest in a rigorous testing process – first in the lab, and then on people (never animals!), so that you’ll be 100% happy after using them.
PETA-Certified and Sustainable
Every single one of our products is proudly PETA-certified Vegan and Cruelty-Free, and they are also 100% recyclable.
Discover Collections

Our Roots
From day one, our aim has been to save you time. Brooke Tantillo, created Glowtone™ for those of us whose day-to-day commitments leave us with few precious hours to spare. Glowtone™'s ten-minute root hair color promises flawless results to fit in with the most hectic schedules. For home hair color that’s quick, accessible and fuss-free – not to mention a joy to use.